Alice Rudd is one of Australia’s most acclaimed Dermatologist. She came to me to help launch her new practice in St Kilda. Alice has a unique position in her field as being the top female dermatologist in Melbourne. She wanted the branding to convey a friendly feminine persona yet retain a professional medical tone. The brand also needed to encompass the three tiers of her practice, Dermatology, Cosmetic and Wellbeing.