When at Traffic I was tasked with re-branding the ‘Corporate Chair System’ business. They created a bespoke business model that tailored corporate chairs to match the user. The website included a ‘Functional Design Tool’ allowing the customer to choose from a range of features and create their perfect ergonomic chair. My idea was to make the branding as simple and functional as the product. It worked well across all touch points and helped to increase awareness and more importantly, sales.